Philips Hue says US costs will go up in July due to tariffs

When Philips Hue’s US costs go up subsequent month, you possibly can formally know who guilty. (Trace: It rhymes with “rump.”) Guardian firm Signify advised Hueblog (via The Verge) that its worth will increase are “a direct results of tariffs.” See how straightforward that was, Amazon?

Earlier than that affirmation, the corporate vaguely referred to an upcoming worth improve. “Hurry, costs go up on July 1,” advertising copy from earlier this month said.

Signify’s assertion to Hueblog doesn’t mince phrases about Trump’s trade war being the offender. “Signify will improve costs on our Philips Hue portfolio within the US, efficient July 1, 2025, as a direct results of tariffs,” it wrote. “We stay dedicated to offering shoppers with high-quality merchandise and options that make good lighting extraordinary. Signify reserves the best to switch costs based mostly on new or extra tariffs turning into efficient sooner or later.”

We don’t but know the precise worth will increase. The corporate says it can reveal them after they take impact on July 1. However there are some hints. The newly upgraded Hue good button prices $32 in comparison with the old model’s $25. Should you assume that’s as a result of it’s a brand new model, the product stayed on the similar €21.99 as its predecessor in Europe. Up thus far, the corporate’s US pricing had been round a 1:1 conversion.