Apple is reportedly contemplating the acquisition of Perplexity AI

Apple’s executives are considering of buying Perplexity AI each to get extra expertise and to have the ability to provide an AI-based search engine sooner or later, in accordance with Bloomberg. Adrian Perica, Apple’s head of mergers and acquisitions, has reportedly already talked concerning the concept with companies SVP Eddy Cue and the corporate’s prime decision-makers with it involves its AI efforts. It is early levels, nonetheless: Apple has but to speak to Perplexity a couple of bid, and the inner talks could not even result in a proper provide.

The executives additionally reportedly mentioned another, whereby as a substitute of shopping for Perplexity outright, it will staff up with the AI firm as a substitute. Both manner, the concept is to develop an AI search engine powered by Perplexity and to combine Perplexity’s expertise into Siri. Whereas Apple has but to make a proper provide, Bloomberg says it met a number of instances with Perplexity over the previous few months.

In Might, Cue revealed that Apple mentioned a doable Safari-integration with Perplexity whereas on the stand for Google’s ongoing Search antitrust case. Cue took the stand as a result of Apple’s long-standing cope with Google to make its search engine the default on the iPhone. (In flip, Apple gets billions of dollars a year — $18 billion in 2021 — from the association.) Cue did not share any definitive plans, nonetheless, together with the potential of an acquisition.

If regulators order Apple to finish its partnership with Google, buying Perplexity would make it simpler for the corporate to develop an AI-based search engine. As well as, it will enable the corporate to amass expertise wanted to have the ability to meet up with different corporations in terms of synthetic intelligence. Apple, like Meta, has been scouting for brand spanking new AI expertise. Bloomberg says it is even competing in opposition to the Fb proprietor to rent Daniel Gross, the founding father of AI firm Protected Superintelligence Inc. The corporate does appear to wish assist to have the ability to launch the AI options it needs to offer its customers. Just a few months in the past, as an example, Apple delayed the rollout of a extra highly effective Siri that was a key part of its unique pitch for Apple Intelligence.