Amazon strikes AI licensing cope with Hearst and Condé Nast

Digiday that media conglomerates Hearst and Condé Nast have signed multi-year licensing agreements with Amazon to permit its entry to the huge library of content material held by the 2 firms. Between Hearst and Condé Nast, Rufus may have entry to Cosmopolitan, GQ, Vogue and The New Yorker, simply to call a couple of.

A Hearst spokesperson confirmed to Digiday that the licensing cope with Amazon will enable Rufus broad entry to its newspapers and magazines. The publication additionally obtained affirmation from Condé Nast. Additional particulars on the preparations haven’t been shared.

constructed to reply customers’ questions on product suggestions and different shopping-related wants. The AI software is skilled on Amazon’s catalog, buyer evaluations, neighborhood Q&As, and “data from throughout the online.” The sturdy commerce angle present in a lot of the Hearst and Condé Nast catalog makes the publishers appropriate matches for the AI to coach on.

This follows a slew of licensing offers over the previous couple of years between content material publishers and tech giants looking for extra content material on which to coach AI. For Condé Nast, this truly marks the second main AI deal for the media firm because it with OpenAI final yr to show content material from its numerous publications in ChatGPT.

Amazon lately struck a licensing association with and its adjoining properties, all whereas the long-lasting newspaper is embroiled in a lawsuit towards for copyright infringement.

From to , these newest signings are a continuation of the existential back-and-forth between content material creators defending their mental property and AI firms’ seemingly infinite urge for food for extra content material on which to coach their numerous fashions.