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I attempted Amazon’s new AI buying software, and it is far more helpful than I anticipated

Abstract

  • Amazon’s AI “Hear the highlights” software summarizes product particulars and opinions for simpler decision-making.
  • The AI function is extra accessible for busy people, visually impaired customers, however could not save time for others.
  • Regardless of different AI options like Rufus and Evaluate Highlights, the “Hear the highlights” software is probably not helpful for quick readers.

If you happen to’re something like me — continuously testing each new AI tool for my job and admittedly a little bit of an online shopaholic — Amazon’s new AI-powered “Hear the highlights” function in its Buying app is correct up your alley.

Amazon recently announced it is utilizing giant language fashions to research product particulars, comb by means of opinions, and even compile net sources to generate a dialog between an “AI host” and an “AI skilled.” The concept is, you will not should wade by means of lists of specs, dig into lengthy descriptions, or scroll by means of buyer opinions to determine if an merchandise’s value shopping for — AI voices will inform you.

Is that this genuinely helpful or simply one other AI gimmick? I needed to know

I opened the Amazon app, tapped the brand new “Hear the highlights” button on a Keurig Ok-Elite product itemizing, and gave it a spin. An unnamed AI host kicked issues off by asking “Sophia” (a so-called culinary skilled) what makes the Ok-Elite stand out. In a few minute, Sophia ran by means of its 5 cup sizes, strong-brew setting, iced-coffee possibility, temperature management, and detachable drip tray. Subsequent, the AI host requested what clients thought concerning the espresso maker.

Sophia famous the 30-second heat-up time and enormous water reservoir however flagged a number of sturdiness issues within the opinions. Lastly, the 2 mentioned who this machine is ideal for, and Sophia stated it is ideally suited for anybody who loves selection, from robust morning espresso to iced afternoon drinks and sizzling tea in between. The AI host cornily concluded, “Even AI wants its morning espresso. Oh wait, we do not.”

After making an attempt Amazon’s newest AI function, I am truthfully unsure how helpful it’s for most individuals. All the audio was two minutes lengthy, and I discovered myself considering I might most likely skim the entire product itemizing so much quicker. Nonetheless, I suppose it has accessibility benefits. For individuals who wish to strive it now, take a look at my information under. If you happen to do not see the button simply but, replace your Amazon app and hold a watch out.

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And discover a product with the ‘Hear the highlights’ button

A screenshot of a Keurig on Amazon.

First, open the most recent model of the Amazon Buying app in your telephone. Then seek for a product you wish to purchase. Amazon’s “Hear the highlights” button is barely accessible on product itemizing pages for choose gadgets, just like the Ninja Blender, OSEA Undaria Algae Physique Oil, or Shokz OpenRun Professional headphones. In my case, I examined the function on a Keurig coffee maker.

You should use the Amazon Buying app for iOS or Android — they each work and help Hear the highlights.

2:31

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2

Find Amazon’s AI button on a product

Search for ‘Hear the highlights’ below the product picture

Amazon's Ai highlights on a Keurig.

Proper on the product itemizing web page, you must see an oblong Hear the highlights button. It is positioned slightly below the picture or picture carousel, and laborious to overlook as soon as you realize it is there. This button may even show how lengthy the audio takes to listen to.

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3

Play the product’s audio abstract

Faucet the button and pay attention

Amazon Highlights feature.

When you see the “Hear the highlights” button, faucet it, and an embedded audio participant will slide up on the backside of your display. Immediately, you may hear the AI host and AI skilled chatting concerning the product’s standout options and opinions. It is framed as a pleasant back-and-forth. Their voices sound pure — although, truthful warning, they are often tacky.

This is not Amazon’s first AI-powered function.

Personally, I believe this AI function might assist anybody who does not wish to learn by means of specs and dozens of opinions. Listening to a abstract might be way more digestible for busy multitaskers. It additionally makes buying extra accessible for visually impaired customers or those that study finest by listening. That stated, I do surprise if individuals will really use it and whether or not it really saves time.

This is not Amazon’s first AI-powered function. It additionally presents Rufus, an AI buying assistant that solutions your questions, as an example. There’s Review Highlights too, which makes use of AI to summarize frequent themes throughout opinions, and even Buy for Me, a beta experiment that completes purchases from different websites when Amazon doesn’t promote the merchandise instantly. As a lot as I like and check the most recent tech, I hardly use these instruments.

So, will I proceed to check “Hear the highlights” when buying? Most likely not. I do not discover studying to be a drag and may do it fairly quick, so on this occasion, AI shouldn’t be really serving a helpful objective for me.

Associated


Are you tired of AI?

With Google’s I/O and Microsoft’s Construct 2025 being almost completely centered on AI, and Apple’s upcoming WWDC doubtless taking the identical route, it is clear AI is not going wherever. Whether or not it is Gemini coming to Chrome, new AI Search options, or Microsoft’s give attention to AI brokers, a number of new AI options are on the horizon.

However you realize what? I am bored with all of it. I’ve but to discover a consumer-facing AI function really really helpful, with Adobe’s AI spot removing and picture enlargement being the one two exceptions. I’ve no real interest in AI writing emails for me or utilizing it to generate random pictures in apps like Picture Playground or Pixel Studio. Positive, an AI function could click on with me in some unspecified time in the future, however to date, that hasn’t been the case. It looks like tech giants are forcing these options on customers whether or not they need them or not.

With this in thoughts, how do you’re feeling concerning the rise of AI? Have you ever discovered AI helpful or are you bored with the options continuously being pushed on you.

FAQ

Q: Who can strive Amazon’s ‘Hear the highlights’ button?

Proper now, it is in restricted testing for a subset of US clients and seems solely on choose gadgets just like the Keurig Ok-Elite.

Q: Which merchandise have Amazon’s ‘Hear the highlights’ button?

Here is the place you’ll be able to check Amazon’s Hear the highlights button:

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